The “Mickey Mouse factor” refers to the phenomenon in which children who are picky eaters at home are willing to try all sorts of new foods within Disney’s theme parks. If you extricate the concept from its theme park setting and apply it towards dining writ large, the mechanism actually proves quite enlightening.
Like children staring up at Rainforest Cafe’s artificial night sky (or shaking from the booms and quakes of its fake thunderstorms), Alinea’s customers are served an illusion. They are led to believe that a food’s trappings are valuable even when divorced from satisfying flavors, from nature, or from nostalgia. They are tricked into thinking that a restaurant which denies dining’s transcendent, human dimension has any value as a conjurer of culinary gibberish. They are, ultimately, suckers who are being sold a future where a restaurant’s quality grows with how “Instagrammable” the experience is.