When you last left Joe Flamm—a little more than a year ago—the broad-shouldered chef had successfully shepherded his new restaurant through its first few months of opening…
Dramaturgy
Like children staring up at Rainforest Cafe’s artificial night sky (or shaking from the booms and quakes of its fake thunderstorms), Alinea’s customers are served an illusion. They are led to believe that a food’s trappings are valuable even when divorced from satisfying flavors, from nature, or from nostalgia. They are tricked into thinking that a restaurant which denies dining’s transcendent, human dimension has any value as a conjurer of culinary gibberish. They are, ultimately, suckers who are being sold a future where a restaurant’s quality grows with how “Instagrammable” the experience is.